“To truly appreciate coffee, you must first understand its story”

We started Gold Goat because we love coffee. It’s everything! The taste, the smell, the caffeine hit but more importantly the role it plays in all our lives. You have farmers who rely on it to make a living, roasters and baristas honing their craft, and of course, those who can’t get through the day without smelling the sweet aromas. As all coffee lovers know, there’s a story behind every cup and Gold Goat is no different…..

Kaldi was a legendary Ethiopian goat herder who discovered the coffee plant around 850 AD.

Kaldi noticed that when his goats were nibbling on a certain bright red berries bush, they became more energetic, in popular phrase ‘jumping goats’, and wondered what it was. Inquisitive, he chewed on the fruit himself. After a while, he realised that his mood was heightened and was more alert. His exhilaration prompted him to bring the berries to a monk in a nearby monastery.

The monk disapproved of their use and threw them into a fire, from which an enticing aroma billowed out of the fire. Kaldi waited until the fire had burned down and quickly raked from the embers the roasted beans, he experimented and ground it up dissolving it into hot water, yielding the world’s first cup of coffee.

Our appreciation of this story is for us to honour the first goat who initially found the berry bush, calling our brand GOLD GOAT.